Nuss & Associates’ web marketing team excels at planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Follow-up includes measurement and performance reports of all digital marketing campaigns and assessment against ROI goals.
What is Web Marketing?
Web marketing is the process of utilizing the internet to market your business. It includes the use of social media, blogging, search engines, videos and email.
Why Web Marketing?
- Web marketing is targeted. It allows you to target the specific demographics of your customer. Your message appears on websites your prospects are likely to visit, and may be targeted to geographic locations, by age, education, or various other demographic “selects”.
- Web marketing is easy to adapt and edit. Online media campaigns can be updated and revised quickly and easily, very beneficial when there may be a need to change pricing, product availability, limited time sales, etc.
- Measurement and performance reporting. A major benefit of web marketing is its ability to quantify results. We set up URLs only present in the ads we place. You see exactly where the leads are being generated. The ability to see what works and what doesn’t helps make the most cost-efficient use of your advertising dollars.
Examples of Internet Marketing
- Social Media Marketing
Social media marketing is the process of targeting potential customers through the use of social media platforms such as Facebook, Instagram or Twitter. - Search Engine Optimization
Also known as SEO—the process of optimizing websites and digital content to improve search engine rankings - Content Marketing
Content marketing is the process of creating, distributing and promoting online materials designed to attract your potential customer base. This can be achieved in a number of ways including: blog posts; videos such as You Tube and Facebook; ebooks; podcasts; case studies; emails and webinars. - Influencer Marketing
Influencer marketing is the process of working with influencers to promote a product or service to their online following. - Affiliate Marketing
Affiliate marketing is essentially online referral marketing. A business may set up a program that pays commissions to external websites or individuals for the traffic or sales they generate. - Email Marketing
Email marketing is the process of using email to send marketing messages to potential customers and/or existing customers. Email marketing is a proven winner with a median return on investment of 122%. - Paid Advertising
Paid advertising is an internet marketing system where advertisers pay to have their ads appear on search engines and other platforms such as Facebook, YouTube, LinkedIn and Instagram. Sometimes referred to as pay-per-click or PPC, advertisers pay a fee each time a user clicks on their ad.